Fly By Jing at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Fly By Jing offers a range of flavorful and diverse Sichuan-inspired products, including noodles and chili sauces, crafted to bring bold and complex tastes to everyday meals.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 4 new doors to enter, replicated across all 4 stores.
Lead with Chili Crisp Noodles in Instant Noodles.
World Market stocks instant noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
World Market carries instant noodles in real depth, 57 SKUs against a fleet median of 23.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
World Market merchandises 7 of the 7 categories the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 90/100.
the categories it plays in are already deep here.
The full runway · across 4 stores
Every category Fly By Jing plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in instant noodles. Each dot is a product on the shelf, by its cost per oz (hover for which). Fly By Jing (orange) sits below the shelf.
What to bring to expand
Fly By Jing’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
