Follow Your Heart at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Follow Your Heart is a pioneering brand in the plant-based food industry, known for its innovative vegan products.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Dairy-Free Parmesan Shredded in Cheese Alternatives.
Pacific Market stocks cheese alternatives thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Pacific Market carries mayonnaise in real depth, 34 SKUs against a fleet median of 15, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is cheese alternatives: Pacific Market stocks only 9 there, so Follow Your Heart Dairy-Free Parmesan Shredded stands out rather than blending in. Lead with the cheese alternatives, and position the mayonnaise as a finishing or gift item.
Pacific Market merchandises 5 of the 5 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 68/100.
enters a thin cheese alternatives shelf as a point of difference.
The full runway · across 2 stores
Every category Follow Your Heart plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 11 SKUs. Room to widen the line.
On shelf here, but only 1 of 10 SKUs. Room to widen the line.
How it prices
Where it would price in cheese alternatives. Each dot is a product on the shelf, by its cost per oz (hover for which). Follow Your Heart (orange) sits in line with the shelf.
What to bring to expand
Follow Your Heart’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
