Food For Life at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Food For Life is a family-owned company that specializes in organic, non-GMO, and sprouted grain baked goods.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Ezekiel 4:9 Bread Organic Sprouted Whole Grain in Sprouted Grain Bread.
Pacific Market stocks sprouted grain bread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is sprouted grain bread: Pacific Market stocks only 8 there, so Food for Life Ezekiel 4:9 Bread Organic Sprouted Whole Grain stands out rather than blending in.
Pacific Market merchandises 7 of the 10 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin sprouted grain bread shelf as a point of difference.
The full runway · across 2 stores
Every category Food For Life plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in sprouted grain bread. Each dot is a product on the shelf, by its cost per oz (hover for which). Food For Life (orange) sits in line with the shelf.
What to bring to expand
Food For Life’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
