Force Of Nature at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Force of Nature is a grocery brand specializing in 100% grass-fed and regeneratively sourced meats, including bison, beef, venison, and pork.
It’s already on the shelf here, with 8 SKUs across 6 categories. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Grassfed Ground Elk in Elk.
Berkeley Bowl stocks elk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is elk: Berkeley Bowl stocks only 4 there, so Force of Nature Grassfed Ground Elk stands out rather than blending in.
Berkeley Bowl merchandises 6 of the 7 categories the brand sells.
grass-fed, pasture-raised against the store's assortment lean.
brand excitement 85/100.
enters a thin elk shelf as a point of difference.
The full runway · across 2 stores
Every category Force Of Nature plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
What to bring to expand
Force Of Nature’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
