Genova at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Genova is a brand specializing in premium canned seafood, particularly known for its wild-caught Yellowfin and Albacore tuna.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Mediterranean Bean Salad Tuna Bowl in Tuna Salad.
Pacific Market stocks tuna salad thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is tuna salad: Pacific Market stocks only 1 there, so Genova Mediterranean Bean Salad Tuna Bowl stands out rather than blending in.
Pacific Market merchandises 5 of the 5 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 45/100.
enters a thin tuna salad shelf as a point of difference.
The full runway · across 2 stores
Every category Genova plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Genova’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
