Giuliano at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
Giuliano is a family-owned brand specializing in high-quality jarred peppers, olives, and vegetables.
Giuliano isn’t on Whole Foods Market’s shelf yet in any of its 10 stores. the categories it plays in are thin here, so it is a harder sell.
Whole Foods Market merchandises 1 of the 12 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 35/100.
maps onto categories the store already runs.
The full runway · across 10 stores
Every category Giuliano plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to land
Giuliano’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
