Gogo Squeez at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
GoGo squeeZ is a brand specializing in convenient, on-the-go snacks made from real fruit and vegetables.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Apple Sauce, Organic, Fruit On The Go, Apple Apple, 4 Pack in Applesauce.
Falletti Foods stocks applesauce thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Falletti Foods carries pudding snacks in real depth, 13 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is applesauce: Falletti Foods stocks only 5 there, so GoGo Squeez Apple Sauce, Organic, Fruit On The Go, Apple Apple, 4 Pack stands out rather than blending in. Lead with the applesauce, and position the pudding snacks as a finishing or gift item.
Falletti Foods merchandises 5 of the 6 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin applesauce shelf as a point of difference.
The full runway
Every category Gogo Squeez plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 10 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in applesauce. Each dot is a product on the shelf, by its cost per oz (hover for which). Gogo Squeez (orange) sits well above the shelf.
What to bring to expand
Gogo Squeez’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
