Good Good at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
GOOD GOOD offers a range of fruit spreads and chocolate hazelnut spreads designed to provide classic flavors without the added sugar.
Good Good isn’t on Target’s shelf yet in any of its 6 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Creamy Peanut Butter in Peanut Butter.
Target stocks peanut butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is peanut butter: Target stocks only 11 there, so Good Good Creamy Peanut Butter stands out rather than blending in.
Target merchandises 3 of the 4 categories the brand sells.
keto, non-gmo, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin peanut butter shelf as a point of difference.
The full runway · across 6 stores
Every category Good Good plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in peanut butter. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Good Good’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
