Goodles at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Goodles is a brand specializing in nutrient-dense mac and cheese products, offering a modern twist on a classic comfort food.
It’s already on the shelf here, with 7 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Curveballs Pipette Protein Pasta in Other Pasta.
Pacific Market stocks other pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Pacific Market carries boxed pasta meals & sides in real depth, 31 SKUs against a fleet median of 14.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other pasta: Pacific Market stocks only 5 there, so Goodles Curveballs Pipette Protein Pasta stands out rather than blending in. Lead with the other pasta, and position the boxed pasta meals & sides as a finishing or gift item.
Pacific Market merchandises 5 of the 5 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin other pasta shelf as a point of difference.
The full runway · across 2 stores
Every category Goodles plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 21 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Goodles’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
