Greenfield Natural Meat Co. at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Greenfield Natural Meat Co. isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Greenfield Lunch Kit Ham & Chicken, 2.85 oz, 6-count in Snack Packs.
Berkeley Bowl stocks snack packs thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries deli ham in real depth, 25 SKUs against a fleet median of 8, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is snack packs: Berkeley Bowl stocks only 7 there, so Greenfield Lunch Kit Ham & Chicken, 2.85 oz, 6-count stands out rather than blending in. Lead with the snack packs, and position the deli ham as a finishing or gift item.
Berkeley Bowl merchandises 3 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 60/100.
enters a thin snack packs shelf as a point of difference.
The full runway · across 2 stores
Every category Greenfield Natural Meat Co. plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in snack packs. Each dot is a product on the shelf, by its cost per oz (hover for which). Greenfield Natural Meat Co. (orange) sits below the shelf.
What to bring to land
Greenfield Natural Meat Co.’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
