Hop Wtr at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
HOP WTR offers a range of sparkling hop water beverages that combine the flavors of Citra, Amarillo, Mosaic, and Azacca hops with various fruit essences.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Sprouts Farmers Market merchandises 6 of the 6 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 85/100.
maps onto categories the store already runs.
The full runway
Every category Hop Wtr plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 8 SKUs. Room to widen the line.
What to bring to expand
Hop Wtr’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
