Reading the shelf…
Horizon Organic is a pioneering brand in the organic dairy industry, known for being the first organic dairy brand sold nationwide. The brand offers a variety of organic dairy products, including milk, cheese, butter, and creamers, all produced without the use of prohibited pesticides, growth hormones, or antibiotics. Horizon Organic is committed to sustainable farming practices and ensuring the welfare of pasture-raised cows.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
38 products in the catalog. how deep the product line is (saturating).
spans 6 categories · 13 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Horizon Organic (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Horizon Organic · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Horizon Organic in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Horizon Organic lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.







































Bay Area grocers where neither the digital catalog nor our shelf photos show Horizon Organic· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Horizon Organic Lowfat Milk · its most-distributed SKU (6 doors) in Plain Milk, the biggest opening. The closest open door is United Markets · 5 rivals already on that shelf.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 60% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
35 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: clover sonoma, straus family creamery, clover farms
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Horizon Organicthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Milk, Frozen Yogurt, Half & Half · +6 more
open here: Chocolate Milk, Frozen Yogurt, Half & Half · +5 more
open here: Frozen Yogurt, Half & Half, Heavy Whipping Cream · +5 more
open here: Frozen Yogurt, Half & Half, Heavy Whipping Cream · +4 more
open here: Half & Half, Heavy Whipping Cream, Lactose-Free Milk · +4 more
open here: Frozen Yogurt, Half & Half, Heavy Whipping Cream · +4 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Horizon Organic sells it elsewhere but has no SKU here.