Horizon Organic vs Alexandre Family Farm · Bay Area shelf head-to-head
Horizon Organic and Alexandre Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerAlexandre Family Farm is in more Bay Area grocersHorizon Organic fields the deeper lineupAlexandre Family Farm sits further up the premium end
Horizon Organic
Alexandre Family Farm
59
brand power
53
38
products
14
6
categories
7
13
subcategories
8
13
grocers
17
25.2¢
price per fl oz
33.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Horizon Organic▭ Alexandre Family Farm
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream21 vs 3 SKUs
8% of shelf
only Alexandre Family Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Horizon Organic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Horizon Organic · Alexandre Family Farm
