Horizon Organic at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Horizon Organic is a pioneering brand in the organic dairy industry, known for being the first organic dairy brand sold nationwide.
Horizon Organic isn’t on United Markets’ shelf yet. The opening: 10 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Heavy Whipping Cream in Heavy Whipping Cream.
United Markets stocks heavy whipping cream thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is heavy whipping cream: United Markets stocks only 5 there, so Horizon Organic Organic Heavy Whipping Cream stands out rather than blending in.
United Markets merchandises 10 of the 13 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin heavy whipping cream shelf as a point of difference.
The full runway
Every category Horizon Organic plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in heavy whipping cream. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Horizon Organic (orange) sits well above the shelf.
What to bring to land
Horizon Organic’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
