I And Love And You at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
I and love and you is a premium pet food brand that focuses on natural and holistic products for dogs and cats.
It’s already on the shelf here, with 5 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter.
Lead with Ultimate Wet Food Cluckin Good Stew Natural Dog Food in Wet Dog Food.
Driver's Market stocks wet dog food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is wet dog food: Driver's Market stocks only 6 there, so I and love and you Ultimate Wet Food Cluckin Good Stew Natural Dog Food stands out rather than blending in.
Driver's Market merchandises 6 of the 6 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 60/100.
enters a thin wet dog food shelf as a point of difference.
The full runway
Every category I And Love And You plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 10 SKUs. Room to widen the line.
On shelf here, but only 2 of 19 SKUs. Room to widen the line.
What to bring to expand
I And Love And You’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
