I And Love And You at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
I and love and you is a premium pet food brand that focuses on natural and holistic products for dogs and cats.
It’s already on the shelf here, with 7 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter.
Lead with Nude Food - Dry Dog Food - Red Meat Medley in Dry Dog Food.
United Markets stocks dry dog food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
United Markets carries wet cat food in real depth, 64 SKUs against a fleet median of 21, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dry dog food: United Markets stocks only 3 there, so I and love and you Nude Food - Dry Dog Food - Red Meat Medley stands out rather than blending in. Lead with the dry dog food, and position the wet cat food as a finishing or gift item.
United Markets merchandises 6 of the 6 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 60/100.
enters a thin dry dog food shelf as a point of difference.
The full runway
Every category I And Love And You plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 19 SKUs. Room to widen the line.
On shelf here, but only 1 of 11 SKUs. Room to widen the line.
What to bring to expand
I And Love And You’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
