Italbrand at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Italbrand is a trademark owned by Italfoods Inc., focusing on the import and distribution of authentic Italian food products in the United States.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter.
Lead with Roasted Peppers Italian Style in Canned Roasted Red Peppers.
Driver's Market stocks canned roasted red peppers thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is canned roasted red peppers: Driver's Market stocks only 3 there, so ITALBRAND Roasted Peppers Italian Style stands out rather than blending in.
Driver's Market merchandises 8 of the 8 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin canned roasted red peppers shelf as a point of difference.
The full runway
Every category Italbrand plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Italbrand’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
