Reading the shelf…
Josey Baker Bread is a brand specializing in whole grain sourdough bread made with fresh-milled, local, organic grains. The brand emphasizes the use of organic ingredients free from pesticides and glyphosate, sourcing its grains from nearby farms in California. Josey Baker Bread offers a variety of bread products, including gluten-free options, and is known for its commitment to quality and sustainability.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Josey Baker Bread (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Josey Baker Bread · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Josey Baker Bread in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Josey Baker Bread lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.




15 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Josey Baker Bread· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Josey Baker Bread Seed Feast · its most-distributed SKU (5 doors) in Other Breads, the biggest opening. The closest open door is Mill Valley Market · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 80% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: beckmann's, acme bread company, mestemacher
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Josey Baker Breadthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cake Mixes, Granola, Sourdough Bread · +2 more
open here: Granola, Sourdough Bread, Whole Grain Bread · +1 more
open here: Cake Mixes, Granola
open here: Cake Mixes, Granola
open here: Granola, Whole Grain Bread
open = the store meaningfully carries that category (real depth, not a token SKU) and Josey Baker Bread sells it elsewhere but has no SKU here.