Josey Baker Bread vs Beckmann's · Bay Area shelf head-to-head
Josey Baker Bread and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupJosey Baker Bread sits further up the premium end
Josey Baker Bread
Beckmann's
37
brand power
51
15
products
29
3
categories
2
5
subcategories
11
6
grocers
14
63.3¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Josey Baker Bread▭ Beckmann's
Distribution · 30% of score25·58
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Josey Baker Bread
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Josey Baker Bread · 0
no exclusive doors — everywhere Josey Baker Bread is, Beckmann's is too.
only Beckmann's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Josey Baker Bread · Beckmann's
