Reading the shelf…
Khloud offers a diverse range of protein-packed snacks, combining unique flavors with nutritional benefits. Its lineup includes protein popcorn and chips that cater to both sweet and savory preferences, featuring ingredients like milk protein isolate and natural seasonings. With options such as Birthday Cake Popcorn, Buffalo Protein Chips, and Truffle & White Cheddar Popcorn, Khloud provides satisfying snacks designed for those seeking flavorful and protein-rich alternatives.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Khloud (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Khloud · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Khloud in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Khloud lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
10 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Khloud· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Khloud Olive Oil & Sea Salt Protein Popcorn, Gluten Free, No Seed Oils · its most-distributed SKU (3 doors) in Popcorn, the biggest opening. The closest open door is Fairfax Market · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 68% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: lesserevil, skinnypop, bob's red mill
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Khloudthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Other Chips
open here: Popcorn
open = the store meaningfully carries that category (real depth, not a token SKU) and Khloud sells it elsewhere but has no SKU here.