Lakewood Organic at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Lakewood Organic is an independent family-owned company that specializes in producing a diverse range of pure, organic, and premium fruit juices.
It’s already on the shelf here, with 23 SKUs across 6 categories. The growth is depth and breadth: 6 categories to widen and 1 new door to enter.
Lead with Pure Lemon Juice in Lemon Juice.
Driver's Market stocks lemon juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is lemon juice: Driver's Market stocks only 2 there, so Lakewood Organic Pure Lemon Juice stands out rather than blending in.
Driver's Market merchandises 7 of the 8 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin lemon juice shelf as a point of difference.
The full runway
Every category Lakewood Organic plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 14 of 33 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
What to bring to expand
Lakewood Organic’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
