Lark Ellen Farm at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Cumin Crunch Savory Trail Mix in Trail Mix.
Community Market CA stocks trail mix thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is trail mix: Community Market CA stocks only 9 there, so Lark Ellen Farm Cumin Crunch Savory Trail Mix stands out rather than blending in.
Community Market CA merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin trail mix shelf as a point of difference.
The full runway
Every category Lark Ellen Farm plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in trail mix. Each dot is a product on the shelf, by its cost per oz (hover for which). Lark Ellen Farm (orange) sits in line with the shelf.
What to bring to expand
Lark Ellen Farm’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
