Lightlife at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Lightlife is a brand specializing in plant-based proteins, offering a variety of products that include tempeh, burgers, sausages, and deli slices.
Lightlife isn’t on Fairfax Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Fairfax Market merchandises 3 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway
Every category Lightlife plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in frozen vegetarian burgers. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Lightlife’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
