Lotus Foods at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Lotus Foods is a California-based company specializing in importing and producing specialty rice and rice-based products.
It’s already on the shelf here, with 18 SKUs across 8 categories. The growth is depth and breadth: 4 categories to widen and 1 new door to enter.
Lead with Forbidden Pad Thai Rice Noodles in Rice Noodles.
United Markets stocks rice noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is rice noodles: United Markets stocks only 6 there, so Lotus Foods Forbidden Pad Thai Rice Noodles stands out rather than blending in.
United Markets merchandises 9 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin rice noodles shelf as a point of difference.
The full runway
Every category Lotus Foods plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in rice noodles. Each dot is a product on the shelf, by its cost per oz (hover for which). Lotus Foods (orange) sits well above the shelf.
What to bring to expand
Lotus Foods’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
