luke’s local
Luke's Local is an independently owned grocery business based in San Francisco, California, founded in 2010 by Luke Oppenheim. The company operates four neighborhood markets and focuses on providing sustainable, locally sourced foods to the Bay Area community.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
Store brand. Luke’S Local is exclusive to Luke's Local by design, so Distribution — and therefore Brand Power — reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Luke's Local. store brands sell in one chain by design, which caps this.
64 products in the catalog. how deep the product line is (saturating).
spans 33 aisles. how many aisles the brand plays in (saturating).
~17% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 41% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Luke’S Local (full bar = 100% of the shelf), grouped by department.
The lineup
every Luke’S Local product in stock, cheapest first.
