Marianne's Ice Cream at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Marianne's Ice Cream is a renowned ice cream brand based in Santa Cruz, California, known for its handcrafted ice creams made with love since 1947.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Marianne's Classic Avocado Oil in Avocado Oil.
Pacific Market stocks avocado oil thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is avocado oil: Pacific Market stocks only 9 there, so Marianne's Classic Avocado Oil stands out rather than blending in.
Pacific Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin avocado oil shelf as a point of difference.
The full runway · across 2 stores
Every category Marianne's Ice Cream plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Marianne's Ice Cream’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
