Mavuno Harvest at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Mavuno Harvest is a U.S.-based brand that specializes in organic dried fruits, nuts, and fruit bites, founded in 2011 by Phil Hughes.
Mavuno Harvest isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Dried Coconut Dipped in Dark Chocolate in Chocolate Covered Dried Fruit.
Pacific Market stocks chocolate covered dried fruit thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is chocolate covered dried fruit: Pacific Market stocks only 3 there, so Mavuno Harvest Organic Dried Coconut Dipped in Dark Chocolate stands out rather than blending in.
Pacific Market merchandises 3 of the 10 categories the brand sells.
non-gmo, organic, paleo against the store's assortment lean.
brand excitement 65/100.
enters a thin chocolate covered dried fruit shelf as a point of difference.
The full runway · across 2 stores
Every category Mavuno Harvest plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
What to bring to land
Mavuno Harvest’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
