Melting Forest at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Melting Forest offers a diverse range of adaptogenic beverages designed to support wellness and mental clarity.
Melting Forest isn’t on Falletti Foods’ shelf yet. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Mushroom Energy Black Cherry in Energy Drinks.
Falletti Foods stocks energy drinks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is energy drinks: Falletti Foods stocks only 7 there, so Melting Forest Mushroom Energy Black Cherry stands out rather than blending in.
Falletti Foods merchandises 3 of the 3 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 80/100.
enters a thin energy drinks shelf as a point of difference.
The full runway
Every category Melting Forest plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in energy drinks. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Melting Forest (orange) sits well above the shelf.
What to bring to land
Melting Forest’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
