Meyenberg at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Meyenberg is a brand specializing in goat milk products, known for their easy digestibility and high protein content.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Certified Humane, Easy to Digest, 100% Pure in Plain Milk.
Community Market CA stocks plain milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is plain milk: Community Market CA stocks only 13 there, so Meyenberg Certified Humane, Easy to Digest, 100% Pure stands out rather than blending in.
Community Market CA merchandises 5 of the 6 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin plain milk shelf as a point of difference.
The full runway
Every category Meyenberg plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in plain milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Meyenberg (orange) sits well above the shelf.
What to bring to expand
Meyenberg’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
