Nature's Bakery at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Nature's Bakery is a brand specializing in plant-based, dairy-free, and nut-free snack bars made with whole grains and real fruit.
It’s already on the shelf here, with 5 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Original Fig Fig Bar Twin Packs in Fruit Bars.
Fairfax Market stocks fruit bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is fruit bars: Fairfax Market stocks only 7 there, so Nature's Bakery Original Fig Fig Bar Twin Packs stands out rather than blending in.
Fairfax Market merchandises 4 of the 6 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin fruit bars shelf as a point of difference.
The full runway
Every category Nature's Bakery plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 20 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Nature's Bakery’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
