palacios
Palacios is a renowned brand specializing in authentic Spanish cured meats, particularly chorizo, originating from La Rioja, Spain. Established in 1960, the brand has become a leading name in the production and sale of chorizo, offering a range of products that are 100% natural, free from preservatives, food coloring, gluten, and lactose. Palacios products are ideal for tapas, charcuterie boards, and snacking.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Palacios (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Palacios · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Palacios in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Palacios product in stock, cheapest first.
Sold at
Find Palacios online
Where to find Palacios · Bay Area
Opportunities
New doors · no Palacios in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Palacios· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with World Market Palacios Salchichon Sausage · its most-distributed SKU (1 door) in Salami, the biggest opening. The closest open door is Fairfax Market · 1 rival already on that shelf.
