Reading the shelf…
Polly-o runs 3 products across 1 category, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is cheese, at <1% of the shelf. A niche presence · Brand Power 11/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Polly-o (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Polly-o · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Polly-o in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Polly-o product in stock, cheapest first.
3 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Polly-o· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Polly-O Whole Milk Low Moisture Mozzarella Chunk · its most-distributed SKU (1 door) in Mozzarella, the biggest opening. The closest open door is Mollie Stone's Markets · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$12.07 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: galbani, belfiore cheese, belgioioso
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Polly-othat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: String and Stick Cheese
open here: Mozzarella
open = the store meaningfully carries that category (real depth, not a token SKU) and Polly-o sells it elsewhere but has no SKU here.