Polly-o vs Organic Valley® · Bay Area shelf head-to-head
Polly-o and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Polly-o
Organic Valley®
12
brand power
69
3
products
103
1
categories
15
3
subcategories
30
2
grocers
19
$12.07
avg price
$8.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Polly-o▭ Organic Valley®
Distribution · 30% of score8·79
P
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Polly-o
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Polly-o · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Polly-o · Organic Valley®
