Pop & Bottle at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Pop & Bottle is a brand specializing in coffee and tea beverages, particularly known for its cold brew coffee and almond milk lattes.
It’s already on the shelf here, with 14 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 2 stores.
Lead with Organic Medium Roast Cold Brew Coffee in Beverages.
Berkeley Bowl stocks beverages thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries bottled tea (rtd) in real depth, 149 SKUs against a fleet median of 55, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is beverages: Berkeley Bowl stocks only 1 there, so Pop & Bottle Organic Medium Roast Cold Brew Coffee stands out rather than blending in. Lead with the beverages, and position the bottled tea (rtd) as a finishing or gift item.
Berkeley Bowl merchandises 3 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 75/100.
enters a thin beverages shelf as a point of difference.
The full runway · across 2 stores
Every category Pop & Bottle plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 14 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Pop & Bottle’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
