Purely Elizabeth at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Purely Elizabeth is a natural and organic food company that focuses on nutrient-rich breakfast and snack products.
It’s already on the shelf here, with 34 SKUs across 5 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Cranberry Pecan, Ancient Grain Granola in Granola.
Sprouts Farmers Market stocks granola thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Sprouts Farmers Market carries cereal in real depth, 124 SKUs against a fleet median of 56, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Sprouts Farmers Market merchandises 6 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 75/100.
the categories it plays in are already deep here.
The full runway
Every category Purely Elizabeth plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in granola. Each dot is a product on the shelf, by its cost per oz (hover for which). Purely Elizabeth (orange) sits well above the shelf.
What to bring to expand
Purely Elizabeth’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 34
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
