R.w. Knudsen Family at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
R.W. Knudsen Family is a renowned American brand that specializes in natural and organic fruit and vegetable juices.
It’s already on the shelf here, with 27 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen.
Lead with Organic Beet Juice in Vegetable Juice.
Mill Valley Market stocks vegetable juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Mill Valley Market carries fruit juice & blends in real depth, 94 SKUs against a fleet median of 39, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Mill Valley Market merchandises 5 of the 5 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
the categories it plays in are already deep here.
The full runway
Every category R.w. Knudsen Family plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 16 of 29 SKUs. Room to widen the line.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in vegetable juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). R.w. Knudsen Family (orange) sits above the shelf.
What to bring to expand
R.w. Knudsen Family’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 27
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
