R.w. Knudsen Family at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
R.W. Knudsen Family is a renowned American brand that specializes in natural and organic fruit and vegetable juices.
It’s already on the shelf here, with 22 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Organic Tomato Juice in Vegetable Juice.
Sprouts Farmers Market stocks vegetable juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
The more differentiated opening is vegetable juice: Sprouts Farmers Market stocks only 8 there, so R.W. Knudsen Family Organic Tomato Juice stands out rather than blending in.
Sprouts Farmers Market merchandises 5 of the 5 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin vegetable juice shelf as a point of difference.
The full runway
Every category R.w. Knudsen Family plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 17 of 29 SKUs. Room to widen the line.
On shelf here, but only 3 of 7 SKUs. Room to widen the line.
What to bring to expand
R.w. Knudsen Family’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
