Reading the shelf…
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Ritual Chocolate crafts artisanal chocolate bars that emphasize the unique flavors of their carefully sourced ingredients.
Ritual Chocolate isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Berkeley Bowl merchandises 3 of the 3 categories the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 75/100.
the categories it plays in are already deep here.
Every category Ritual Chocolate plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in hot cocoa mix. Each dot is a product on the shelf, by its cost per oz (hover for which). Ritual Chocolate (orange) sits well above the shelf.
Ritual Chocolate’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
The store barely carries this category, so it is a hard sell.