Sabor Mexicano at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Sabor Mexicano is an artisan food brand founded by Chef Jorge Saldana in 2011, specializing in handcrafted Mexican products like tortilla chips, salsas, and plant-based queso.
It’s already on the shelf here, with 8 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Home Made Garlic Salsa in Salsas.
Community Market CA stocks salsas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Community Market CA carries cheese alternatives in real depth, 30 SKUs against a fleet median of 13, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is salsas: Community Market CA stocks only 9 there, so Sabor Mexicano Home Made Garlic Salsa stands out rather than blending in. Lead with the salsas, and position the cheese alternatives as a finishing or gift item.
Community Market CA merchandises 4 of the 5 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin salsas shelf as a point of difference.
The full runway
Every category Sabor Mexicano plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in salsas. Each dot is a product on the shelf, by its cost per oz (hover for which). Sabor Mexicano (orange) sits above the shelf.
What to bring to expand
Sabor Mexicano’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
