Reading the shelf…
Snake River Farms runs 2 products across 2 categories, stocked in 6 of 24 Bay Area grocers. Its biggest footprint is beef, at <1% of the shelf. A niche presence · Brand Power 18/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Snake River Farms (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Snake River Farms · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Snake River Farms in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Snake River Farms lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
17 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Snake River Farms· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Snake River Farms American Wagyu Beef Gourmet Frankfurters · its most-distributed SKU (6 doors) in Hot Dogs, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 49% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: niman ranch, stemple creek ranch, cream co.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.