Solely at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Solely is a brand specializing in organic fruit snacks, including dried fruits and fruit gummies, made from whole fruits without added sugars or preservatives.
It’s already on the shelf here, with 6 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Organic Mango Fruit Jerky 5 Pack in Dried Mango.
Berkeley Bowl stocks dried mango thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries gummy fruit snacks in real depth, 43 SKUs against a fleet median of 8.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dried mango: Berkeley Bowl stocks only 12 there, so Solely Organic Mango Fruit Jerky 5 Pack stands out rather than blending in. Lead with the dried mango, and position the gummy fruit snacks as a finishing or gift item.
Berkeley Bowl merchandises 5 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 80/100.
enters a thin dried mango shelf as a point of difference.
The full runway · across 2 stores
Every category Solely plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in dried mango. Each dot is a product on the shelf, by its cost per oz (hover for which). Solely (orange) sits above the shelf.
What to bring to expand
Solely’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
