Spindrift at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Spindrift is an American beverage company known for its sparkling water and flavored sodas made with real squeezed fruit.
It’s already on the shelf here, with 12 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter.
Lead with Unsweetened Blood Orange Tangerine Sparkling Water in Sparkling Water.
Driver's Market stocks sparkling water thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 14 other Bay Area grocers.
Driver's Market merchandises 6 of the 7 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway
Every category Spindrift plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 12 of 52 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in sparkling water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Spindrift (orange) sits in line with the shelf.
What to bring to expand
Spindrift’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
