Stahlbush Island Farms at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Stahlbush Island Farms is a family-owned agricultural enterprise based in Corvallis, Oregon, specializing in the cultivation and processing of frozen fruits, vegetables, grains, and…
It’s already on the shelf here, with 16 SKUs across 10 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Spinach, Cut in Frozen Spinach.
Berkeley Bowl stocks frozen spinach thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries frozen vegetables in real depth, 29 SKUs against a fleet median of 8.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is frozen spinach: Berkeley Bowl stocks only 11 there, so Stahlbush Island Farms Spinach, Cut stands out rather than blending in. Lead with the frozen spinach, and position the frozen vegetables as a finishing or gift item.
Berkeley Bowl merchandises 12 of the 13 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin frozen spinach shelf as a point of difference.
The full runway · across 2 stores
Every category Stahlbush Island Farms plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in frozen spinach. Each dot is a product on the shelf, by its cost per oz (hover for which). Stahlbush Island Farms (orange) sits in line with the shelf.
What to bring to expand
Stahlbush Island Farms’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
