Sticky Fingers Bakeries at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
It’s already on the shelf here, with 5 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Premium Mix Cheddar & Herb Biscuit Mix in Biscuit Mixes.
United Markets stocks biscuit mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
United Markets carries pancake & waffle mix in real depth, 26 SKUs against a fleet median of 11, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is biscuit mixes: United Markets stocks only 3 there, so Sticky Fingers Bakeries Premium Mix Cheddar & Herb Biscuit Mix stands out rather than blending in. Lead with the biscuit mixes, and position the pancake & waffle mix as a finishing or gift item.
United Markets merchandises 5 of the 6 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
enters a thin biscuit mixes shelf as a point of difference.
The full runway
Every category Sticky Fingers Bakeries plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
What to bring to expand
Sticky Fingers Bakeries’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
