Sunset Brands at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Sunset Brands is a prominent producer of greenhouse-grown tomatoes and other vegetables, known for their focus on flavor and quality.
Sunset Brands isn’t on Fairfax Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Angel Sweet Tomatoes in Grape Tomatoes.
Fairfax Market stocks grape tomatoes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is grape tomatoes: Fairfax Market stocks only 3 there, so Sunset Brands Angel Sweet Tomatoes stands out rather than blending in.
Fairfax Market merchandises 2 of the 11 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 35/100.
enters a thin grape tomatoes shelf as a point of difference.
The full runway
Every category Sunset Brands plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
What to bring to land
Sunset Brands’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
