Sunset Brands at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Sunset Brands is a prominent producer of greenhouse-grown tomatoes and other vegetables, known for their focus on flavor and quality.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Sugar Bombs Grape Tomatoes On-the-Vine in Cherry Tomatoes.
Pacific Market stocks cherry tomatoes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is cherry tomatoes: Pacific Market stocks only 1 there, so Sunset Brands Sugar Bombs Grape Tomatoes On-the-Vine stands out rather than blending in.
Pacific Market merchandises 3 of the 11 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 35/100.
enters a thin cherry tomatoes shelf as a point of difference.
The full runway · across 2 stores
Every category Sunset Brands plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 11 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Sunset Brands’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
