Sunset Brands at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Sunset Brands is a prominent producer of greenhouse-grown tomatoes and other vegetables, known for their focus on flavor and quality.
It’s already on the shelf here, with 11 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen.
Lead with On the Vine Tomatoes in Tomatoes On The Vine.
Sprouts Farmers Market stocks tomatoes on the vine thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is tomatoes on the vine: Sprouts Farmers Market stocks only 2 there, so Sunset Brands On the Vine Tomatoes stands out rather than blending in.
Sprouts Farmers Market merchandises 7 of the 11 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 35/100.
enters a thin tomatoes on the vine shelf as a point of difference.
The full runway
Every category Sunset Brands plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 11 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Sunset Brands’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
