Tcho at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
TCHO is a craft chocolate maker based in Berkeley, California, known for its high-quality, plant-based chocolates.
It’s already on the shelf here, with 17 SKUs across 5 categories. The growth is depth and breadth: 1 category to widen.
Lead with Dark Chocolate & Salt in Chocolate Candies.
Driver's Market stocks chocolate candies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
Driver's Market merchandises 5 of the 6 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Tcho plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 24 SKUs. Room to widen the line.
Fully stocked here (1/1 SKUs).
How it prices
Where it would price in chocolate candies. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Tcho (orange) sits above the shelf.
What to bring to expand
Tcho’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
