Thai Kitchen at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Thai Kitchen is a brand dedicated to bringing authentic Thai flavors to the American market, offering a variety of products including curry pastes, sauces, noodles, and coconut milk.
It’s already on the shelf here, with 7 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Gluten Free Thin Rice Noodles in Rice Noodles.
Pacific Market stocks rice noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Pacific Market carries boxed pasta meals & sides in real depth, 31 SKUs against a fleet median of 14.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is rice noodles: Pacific Market stocks only 3 there, so Thai Kitchen Gluten Free Thin Rice Noodles stands out rather than blending in. Lead with the rice noodles, and position the boxed pasta meals & sides as a finishing or gift item.
Pacific Market merchandises 11 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin rice noodles shelf as a point of difference.
The full runway · across 2 stores
Every category Thai Kitchen plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Thai Kitchen’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
