Reading the shelf…
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
The Hummus Guy isn’t on Sprouts Farmers Market’s shelf yet. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Lemon Pita Chips in Bagel And Pita Chips.
Sprouts Farmers Market stocks bagel and pita chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market carries yogurt & kefir drinks in real depth, 38 SKUs against a fleet median of 17, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Sprouts Farmers Market merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 60/100.
the categories it plays in are already deep here.
Every category The Hummus Guy plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in bagel and pita chips. Each dot is a product on the shelf, by its cost per oz (hover for which).
The Hummus Guy’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.